Philip kotler biography wikipedia tagalog

Marketing je profitabilno zadovoljenje potreba. Predstavlja dinamično područje poslovne ekonomije koja počiva na tržišnoj razmjeni. Marketing ima ključnu ulogu u uspjehu poduzeća inom usmjerava pažnju menadžera na privlačenje inom zadržavanje potrošača.^[1]

American Marketing Association marketing definira kao "aktivnost, skup institucija i procesa stvaranja, komunikacije, isporuke inom razmjene ponuda, a koje imaju vrijednost za potrošače, klijente, partnere i društvo u cjelini".^[2]

"Marketing je društveni i upravljački proces koji putem stvaranja, ponude inom razmjene proizvoda od vrijednosti s drugima, pojedinci inom grupe dobivaju ono što im je potrebno ili što žele" - Phillip Kotler

Marketing se bavi potrebama ljudi i pronalazi načine zadovoljenja tih potreba. Također pronalazi i potrebe kojih potrošači u danoj točki vremena još nisu svjesni(!),što odgovara Marxovoj ideji da kapitalisti, u trci za povećanjem profita,stvaraju stalno nove proizvode koje lju

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Marketing

Study and process of exploring, creating, and delivering value to customers

For the Canadian magazine, see Marketing (Canadian magazine). For the British magazine, see Marketing (British magazine).

Marketing is the act of satisfying and retaining customers.^[3] It is one of the primary components of business management and commerce.^[4]

Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C).^[5] Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination.

Market orientations are philosophies concerning

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Marketing management

Practical application of marketing in organizations

Marketing management is the strategicorganizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.^{[citation needed][1][2][3]} Compare marketology,^[4] which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions".^[5]

Structure

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Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.^[6]

In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competiti